Concluding Case †Custom Coffee & Chocolate Essay

Billions of people across the populace choose to pay back a cup of chocolate individually dawn to start the day or as a morning wee break but coffee has become more than just a drink. Coffee has become an ingrained part of various cultures and coffee shops privy be found in most every city close to the world. It is little wonder that coffee ranks among the worlds largest commodity markets act only to oil (Dangerous Grounds About the Show, 2013). devoted diversity and competition in the market, the small startup company of utilization Coffee & coffee impart require a actualise flush statement, detailed business analysis, and tactical plans that leave alone help it to emergence market share at heart the Seattle community. A mission statement describes a companys fundamental purpose and how that company is unique within its yield and services offerings. In writing of the companys mission, each word must(prenominal) be carefully selected for consistency and there mu st be a commitment from the stakeholders to snap resources in the accomplishment of this mission (Ireland & Hitt, 1992).Bonnie Brewer and Stacy Kim have passed a milestone having genuine regular customers within the five months of opening the first coffee house. As a statement for moving forward, custom Coffee & coffee berrys mission into the community is to provide the highest quality, socially ethical coffee and chocolates while serving to keep the Seattle community connected and invigorated. The next graduation towards developing a tactical business plan is to identify interior(a) strengths and weaknesses as s sound up as external opportunities and threats. A common contend among small startup companies is finance.Within the first sextuplet months, Brewer and Kim have exhausted both their savings and initial small-business loan placing the company in a precarious position. For further development of the business, these proprietors leave need to test further inve stment capital through another partner, reduction in salary, or incur more debt with another small-business loan. Being located beneficial a university is a strength that entails a surrounding population that is amend and can appreciate socially and environmentally sustainable coffee and chocolate.Coffeehouses for this graphic symbol of customers are not only a place to purchase caffein but also a social gathering place for aim and recreation. Many coffeehouses are able to differentiate themselves from larger chains such as Starbucks by creating a more inviting environment that encourages guests to stay perennial and experience the ambiance (Grant, 2005). Custom Coffee provides currently provides quality product but needs to improve the service it provides to the area. Companies such as Starbucks, Tullys, and Seattles Best have made their starts in the Seattle community and in about cases grown to be national and multi-national organizations.In some cases such as Tullys coff ee, the competition was too much and have gone into nonstarter (McDreamy saves Seattle coffee chain, 2013). The tactical plan for Custom Coffee & Chocolates will comprise of two milestone situations. Within the first form, the company will take out another small-business loan to improve its utilization of technology. The warehousing will install high-speed wireless for its guests as well as invest in improving its website and web search analytics. Brewer and Kim will implement an in-dorm delivery service while also standardizing hiring and training practices for the new, half-time staff that will be required.The hours of operation will be extended to better serve students late night study habits as well as an increase in marketing to the university clubs and organizations. This will lead into an event schedule that may include coffee and chocolate tastings as well as an open mike night. The goal of these changes will result in the company being financially stable within the first year and better positioned for expanding into a few other locations within the second or third year. In conclusion, a company must identify its agent for existence, analyze the market, and then make a plan based on both that mission and market analysis.The Custom Coffee & Chocolate store has many challenges that lay ahead but with clear resource and planning, it is positioned to become an ingrained part of Seattles university communities having successfully passed the first six months of operation. A key to this success will be for the company to focus into a niche where many of the nationally franchised coffee shops lack (Grant, 2005). Custom Coffee will exceed with socially and environmentally responsible products as well as providing a friendly, social gathering point for the topical anaesthetic community.