Case study Example | Topics and Well Written Essays - 500 words - 114

side Study ExampleIt specializes in the manufacturing of bran-new glass products. This has contributed to the companys outstanding reputation in the glass and ceramics markets over the years. This corporation has eight line divisions one of them being the Electronic Product year (EPD) which focuses on the production of electronic resistors and capacitors. Under the leadership of Don Rogers, who is the Vice President and general carriage of the division, EPDs performance has steadily improved despite its decline in 1991 and 1992. One significant proceeding of this unit is that it masteryfully managed to distribute its products to Original Equipment Manufacturers (OEM) due to its research and development strength. This factor opened new opportunities for the division that contributed to its product. The growing market of the telecommunications industry is another factor that has led to the divisions growth because it has provided a ready market for products.EPD has been able to maintain competitive advantage because of its ability to respond to customers relieve oneself by introducing new products that are of high quality. There are various risks the division has been forced to take due to the uncertain business environment (Robertson & Caldart, 2009). The divisions leadership has further steered it to a high level. Joe Bennett, for instance, used his management style to influence positively organizational behavior. His leadership led to group durability and inter-functional coordination. Rogers, on the other hand, made sure the organization employed professional employees.The companys success has however not gone without challenges. For example, it reached a point when EPD experienced a lack of growth. Their dollar peck dropped because of price cuts. This forced the management to reduce costs so as to maintain the gross margin. in spite of these efforts the gross margin still reduced. As a result, the sales and marketing departments were blamed. The