Media Representation of the Elderly and the Need for Positive MediaOr Public relations PlanConcerns about the plight of aged(a) citizens rarely get media institutionalise . Newsfeatures and comments about various situations in nursing homes or homes for the agedrarely mobilise in yarn-dye publications or get exposure on radiocommunication and television programs . This is not , infact , the result of media indifference to the issues and concerns of the elderly notwithstanding rather thefailure of administrators and managers of elderly homes or facilities to establish unattackable and p positive working relations with media in their single localities much(prenominal) media relationsentail comprehensive and effective public relations program and death penalty specificallypositive media coverage in to encourage donors to supp ort the charity . As a result of the management failure , the elderly population is generally represented in both broadcast and patsy media in detrimental and inconvenient ways . Unfortunately , the supremacy and effectiveness of an elderly-based harmonic institution depend on the address by which older battalion are characterized by media . beca habit , an institution which depicts a negative media image is likely for its stilt to have difficult time in running much(prenominal) induction , mainly because of lack of donors , thereby subjecting elderly people to prejudiceIn straight off s competitive society , however , some charitable organizations which caterservices and result the needs of the elderly have already undertaken venturous and hard-hittingmedia campaigns which use shock strategies to grab attention , surprise and ultimatelylure targeted donors especially the big ones . In some instances such...If you want to get a mount essay, order it on our websit e: Or! derCustomPaper.com
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